Having a corporate blog is a great way to connect with your customers, but unfortunately, not all companies get it right when they first launch their blog… and not knowing how the blogosphere works is a public relations disaster in the making. While a blog can enhance and build your relationship with your customers, doing it wrong can have the opposite effect. Do you really want your company’s blogging faux pas to wind up all over the blogosphere? Not really, but corporations have stumbled repeatedly when trying to find their blogging voice, not to mention blogging policies to deal with problems that will pop up along the way.

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